|1. Your website status?|
|Is a mobile first ⁄ fast loading website|
|Is a basic website|
|No website yet|
|2. You have a Google My Business page?|
|3. You have a Bing places for business page?|
|4. You have a Linkedin business page?|
|5. You have a Facebook business page?|
|6. You have posted banner ads on social media platforms?|
|7. You have posted specials on social media platforms?|
|8. You are generating reviews on social media platforms?|
|9. You have posted video on social media platforms?|
|10. Your currently posted business and contact information?|
|Is accurate and identical on all your web properties|
|You're not sure if it is accurate and identical|
|You know its not accurate and identical|
|11. Your current SEO efforts on all your web properties?|
|You pay close attention to and highly value SEO|
|You do a little SEO here and there|
|No SEO done yet|
|12. Your social media marketing habits and engagement?|
|You regularly post ⁄ update and engage on social media|
|You just post and leave it or you auto post|
|You have little or no engagement|
|13. The online content you create and post?|
|Is 100% original, authentic, concise and relevant|
|Is fairly original, a little wordy with keyword stuffing|
|Its basically hacked and recycled content|
These are simple and free to fix issues that will help you build your online authority and Google page rank and expand your market reach. They exclude any paid marketing methods.
Successful digital marketing requires high web traffic which in turn requires pleasing the search engine algorithms by providing original and useful content in answer to search queries. Backlinks from high ranking authoritative websites are also critical. Check out the free online tools, tips and resources for improving your Google page ranking in this Search Engine Optimization article.
To build a solid digital marketing base for your business takes time and effort. Lasting business value and prosperity requires this investment, join our entrepreneur network to expand your market reach and build your online authority and reputation.
View our Entrepreneur Articles on our vision to build up local small business.