Search Engine Optimization
Small Business Owners,
Below are industry standard tips and resources on how to get better Google page ranking and Search Engine Optimization results for your website and social media posts.
Start getting better Search Engine Optimization results today
The Wikipedia definition: Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results - often referred to as "natural", "organic", or "earned" results.
A short testimony regarding SEO on the Entrepreneur Map: As a dynamic, AJAX driven website that is technically difficult to make SEO friendly, I have experienced the critical importance of having well structured, HTML5 validated and SEO optimized web pages on the site to improve search engine crawlability and indexing. Authoring SEO optimized pages like this one, has resulting in increased organic web traffic, more social sharing, and attracting quality backlinking opportunities. All these improvements have worked together to boost Google page ranking accross our site to the benefit of all our members.
However, there are no short-cuts to SEO nirvana, successful SEO requires ongoing attention to web development best practices, good UI (User Interaction) and UX (User Experience) design principals, implementing SEO test result suggestions and fixes, creating original and quality content for your web pages. Content written in a natural, flowing style as if you are talking to someone face to face.
Free SEO resources to check and improve your Google ranking:
- Google PageSpeed Insights - page speed is a huge SEO ranking factor.
- Neil Patel's SEO Analyzer - discover the SEO errors that you need to fix.
- SEO SiteCheckup - also has other free test tools available.
- Google Mobile-Friendly Test - another critical SEO ranking factor.
- 14 of the Best SEO Tools for Auditing & Monitoring Your Website in 2020.
- Google Webmasters YouTube Channel - an extensive resource of best practices.
- Google Resources For Webmasters - get found on Google.
- W3C Markup Validation Service - validate your website's HTML markup.
- Test your website to see if it is a Google Safe Browsing site.
- Achieving good SEO results takes time and effort, simply do what Google suggests as their engine provides +-90% of all search.
Keeping up with all the expert recommendations and Google specifications can be demanding and time consuming. Start with the simple goal of optimizing one or two pages each day, and you will soon see positive results in your Google Analytics and an increase in user interaction on your site. I've used the Kaizen approach to building our Entrepreneur marketing platform, the core premise being that big results come from many small changes accumulated over time, ie try to improve by 1% per day in all that you do.
If you need help implementing SEO best practices on your website, contact us via our paid services link on the Entrepreneur Map or search our members.
View our Entrepreneur Articles on our vision to build up local small business.
Regards, Justin Grounds.
Founder & Admin